
Dr. Tammy M. Gocial
Founder of Gocial Leadership Advisors (GoLead!)
Throughout her 35-year career in academe, Tammy spent almost 20 years as a cabinet-level leader in both academic and student affairs at three different institutions. At the cabinet level, all leaders are responsible for stewarding the fiscal and human resources of the institution, setting goals and leading their teams consonant with the strategic direction of the institution, and hiring and empowering a diverse team to achieve departmental, divisional, and university goals. During her most recent 15 years, she worked extensively on full- and part-time faculty engagement, faculty on-boarding, recruitment of diverse faculty, curriculum development (including assessment and alignment with learning outcomes), and teaching and learning for a technologically-driven workforce in her roles as an academic dean, associate academic vice president, and founding program director of a doctoral program in higher education leadership. Prior to that, Tammy served as the Senior Student Affairs Officer at two institutions where she oversaw Residential Life, Student Activities and Leadership Development, Athletics and Recreation, Multicultural Affairs (including DEI, Hillel, Women’s Center, and International Programs), Career Development, Judicial Affairs, Health and Wellness, and all student life facilities. Over time, Tammy has led faculty and staff teams of 12-90 colleagues in successful program and curriculum development, change management, DEI, and student success initiatives.
Tammy’s consulting practice has focused on leading strategic change, leading diverse teams, and leading with Strengths (using the CliftonStrengths assessment). In all cases, clients identify their needs, and programs are tailored to address those specific needs.
Gocial received her B.S. in education from Northwestern University, her M.A. in college student personnel from Bowling Green State University, and her Ph.D. in applied-experimental psychology from Saint Louis University.
Certifications



Certified Executive Leadership Coach
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Dr. Tammy Gocial is an Executive Leadership Coach certified through the Center for Executive Coaching.
The CEC is an ICF-Accredited Coaching Education Program at both Level 1 and Level 2. This program offers rigorous training in Active Listening, Behavioral Coaching, Ethics in Coaching, Performance Assessment (self-reflection and 360), and numerous individual leadership topics (e.g., Personal Branding, Career Development, Leadership Presence, Managing Conflict, Navigating Limiting Beliefs, Team Building) as well as organizational development topics (e.g., Managing Workplace Culture, Employee Engagement, Succession Planning). The program also includes content on Business Development.
Member of the International Coaching Federation (ICF)
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Dr. Gocial is a member of the International Coaching Federation (ICF) pursuing ACC designation – to sit for the exam to earn ACC designation (Associate Certified Coach) requires a minimum of 100 hours of coaching experience, 60 hours of coaching education, and successful completion of a mentor coaching experience.
Hogan Assessments certified facilitator
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Hogan Assessments certified facilitator (since 2024) – The Hogan Assessments provide feedback on personality (particularly as others experience overt behavior) vis-à-vis leadership potential, values and motivations, and leadership challenges which are the aspects of one’s personality that arise when one is stressed and which can potentially derail one’s leadership. This instrument also provides an extensive coaching document to help leaders create a plan for strategic self-awareness.
CliftonStrengths certified facilitator
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CliftonStrengths certified facilitator (since 2015) – The CliftonStrengths talent assessment helps individuals discover their unique talents. Facilitators work with individuals to clarify unique results from the Insights Report of their Top 5 Talent Themes and then strategize ways to develop talents into strengths. Facilitators also work with teams to examine and analyze how individuals’ talents contribute to team functions (Executing, Influencing, Relationship Building, and Strategic Thinking) to achieve group goals.
Certified diversity educator through the Anti-Defamation League
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Certified diversity educator through the Anti-Defamation League’s A World of Difference program (since 1990) – The ADL’s programming helps educators develop the knowledge and skills necessary to create and sustain respectful educational environments that are free from bias and bullying.
“Design Thinking for Innovation”
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“Design Thinking for Innovation” sponsored by the University of Virginia’s Darden School of Business (since 2018) – This course provided the foundational principles of design thinking and the tools to begin to use design thinking as a way to generate new ideas to tackle complex problems. Tammy uses these ideas in her work on leading change in higher education.
Dr. Gocial has a number of other certifications that she uses in individual and group coaching as well as with team development.

